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In practice, pollsters need to balance the cost of a large sample against the reduction in sampling error and a sample size of around 500?1,000 is a typical compromise for political polls. (To get complete responses it may be necessary to include thousands of additional participators.)

A benchmark poll is generally the first poll taken in a campaign. It is often taken before a candidate announces their bid for office, but sometimes it happens immediately following that announcement after they have had some opportunity to raise funds.

A straw poll, straw vote, or straw ballot is an ad hoc or unofficial vote. It is used to show the popular opinion on a certain matter, and can be used to help politicians know the majority opinion and help them decide what to say in order to gain votes.

A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which an individual or organization attempts to manipulate or alter prospective voters' views under the guise of conducting an opinion poll.

A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which an individual or organization attempts to influence prospective voters' views under the appearance of conducting an opinion poll.

A straw poll, straw vote, or straw ballot is an ad hoc or unofficial vote. It is used to show the popular opinion on a certain matter, and can be used to help politicians know the majority opinion and help them decide what to say in order to gain votes.

quality, national representative poll of 1,000 people typically costs at least $30,000.