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You will need to register it as a trademark with the United States Patent and Trademark Office. The name that you select for your company must be distinctive to receive trademark protection. Common words or phrases that are not inherently distinctive are not offered trademark protection.

In contrast, PNG files benefit from lossless compression. This means no data is lost when the image is compressed ? the quality stays the same no matter how many times you edit and save the file. The image won't become blurry or distorted, making PNGs ideal for sharp logos and graphs containing lots of figures.

If you need high-quality, lossless images ? particularly for digital graphics, logos, and web design elements ? then use a PNG! This format is also excellent for images that need to be partially transparent or if you plan on doing multiple edits, as the format doesn't lose quality with multiple saves.

Logo in a JPG, PNG, SVG and GIF format Some designers will create these files a little larger than most so their clients are able to downsize as needed. However, the best format for web delivery for a logo file is SVG. It is a special vector format used most often in digital applications.

JPEGs (also known as JPG files) are a standard logo file format for digital use. Clients and developers often use JPEG files. While JPEGs have a slightly lower resolution than PNG files, JPEG images load faster on websites. JPEG files may have an RGB or CMYK color profile.

SVG files are the best logo file format for displaying logos online, thanks to their high resolution, small file size, support for transparent backgrounds, and encoded data. Because SVG files are vector-based, you never have to worry about your file looking blurry or pixelated.

The golden rules of logo design Simplicity: A good logo should be simple and easy to understand. ... Memorability: A good logo should be memorable and easy to recognize. ... Versatility: A good logo should be versatile and able to be used in a variety of mediums and sizes.

JPG, PNG and SVG are the best file formats for logos on the web. The right format will provide rich colours, transparent backgrounds and scalability to ensure they are perfect for any screen size.