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I've generally found that 12px is the smallest you can go, sometimes even 10px, but that really depends on the font you're using. In your case I would probably also go for at least 14px since the "People. Positions. Careers." is using a thin font which will be harder to read by default in smaller sizes.

There aren't standard sizes to which you need to scale your logos, but generally, it's good if you send a large one (around 3840×2160) for the clients who use their logo full-size on banners or presentations. The medium one can be 50% smaller than the large one, and the small one is around 10-15% of the large one.

The standard font size for a text is usually in the range of 12-14. Generally, it depends on the type of the document, be it an article, a presentation or any other kind of material. For example, if you are writing an article that is supposed to be published online, your font size should be around 16-18.

Some common examples include slab serif, garamond, bodoni, and didot. Serif typefaces are best used as business logo fonts if your brand is attempting to convey feelings of elegance and tradition.

The normal site logo range is between 250 x 100px and 400px X 100px for a horizontal logo, and 160px X 160 px for a vertical one. There are other schools of thought that recommend smaller logo sizes (less than 100px) as the ideal.

I've generally found that 12px is the smallest you can go, sometimes even 10px, but that really depends on the font you're using. In your case I would probably also go for at least 14px since the "People. Positions. Careers." is using a thin font which will be harder to read by default in smaller sizes.

If you're using a raster image (read here about the difference between the raster and vector formats), the bigger your image, the better. For this reason, we recommend that you use a 500?? (or more) logo for small print (e.g., souvenirs) and a 1024px logo (or more) for large print.