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How to write a brief Explain the goals and motivations. You should start your brief by writing about the project background and brand. ... Highlight specific objectives and challenges. ... Describe your target audience. ... Examine competitors. ... Ask for feedback.

Creative brief examples and elements Your company's mission statement. An explanation of the project, and how this request for creative fits into the overall strategy of the campaign. Audience information, including the markets and personas you're targeting and any pertinent demographic or psychographic profiles.

Follow these steps when writing a creative brief: Begin with key details. Provide an overview. Explain the problem. Highlight the objective. Decide how to measure performance. Discuss the target audience. Mention the key message. Describe the tone of voice.

"Creative briefs contain instructions for producing a wide range of creative deliverables?not just written content. Among other things, they generally include company background information, campaign goals, key messaging, and brand statement(s).?

Write an opening statement You can include information on the company's background, the purpose of writing the brief and what you hope to accomplish by allowing readers to review it. You can open with the company name and a statement like "The purpose of this brief is to..." and then a short explanation.

Once you have that defined, the rest of the project will follow through seamlessly. 2. Be Concise: An effective creative brief should, ideally, be two pages long.

And you're done! Define the background. Collect existing material. Write clear goals and deliverables. Define the target audience. Analyze the competition. Include brand references. Organise & refine. Get feedback.