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Coupons are an excellent tool to use in your direct marketing campaign to elevate your business. An effective direct mail strategy can be the difference between customers selecting your business over a competitor.

Coupon marketing is a clever tactic used by businesses to entice customers to make a purchase by offering discounts or special deals. It's a win-win situation ? customers get to save money, while businesses get to increase sales and customer loyalty.

Perhaps the most popular coupon distribution method for small businesses is the coupon mailer. This is a strategy wherein a group of retail businesses in a community send out a mailing of individual coupons together; consumers within the community thus receive a variety of coupons for area businesses in one envelope.

If you're ready to make money helping others save money, here's how to get started with a coupon and daily deal site. Decide what you want to offer. ... Determine a niche. ... Set up your business. ... Plan your website. ... Buy your domain name and web hosting. ... Build your website. ... Include a sign-up.

Advantages of Using Coupons for Business Coupons can be used to strategically encourage customers to buy a new, more profitable product to help boost your profit margin. Also, coupons can create loyalty with existing customers by using the discount as a reward to ensure they continue to buy from your store.

How to Create a Coupon Strategy for Your Business Make a Compelling Offer. Distribute Through Various Channels. Customize Your Coupons. Appeal to Unique Customer Segments. Don't Offer Too Many Deals. Set a Deadline. Do the Math.

What is digital coupon marketing? Digital coupon marketing is different from traditional coupon marketing in one simple way: Digital coupon marketing leverages online platforms, such as social media, email, and your website, to share digital discount codes.