Store Zip Code Settlement For Free

Zip code targeting is a great option for your business if you are looking to target people in a certain area. You can reach your potential customers better with this kind of targeting. This is a great way for you to figure out the location of your target market.

Zip Code Marketing, also known as Zip Code Advertising, allows marketers to spread mass awareness in key geographical areas of interest based on specific zip code(s). By targeting mobile users at the zip code level, you can engage consumers in specific locations to impact immediate and future behaviors.

Stores want your ZIP code because, combined with your name from your credit card, they can use it to find out other information about you from commercial databases, like your full mailing address. They may even sell the information to data brokers, who sell it to other marketers.

(Making you key it in serves as an added security measure to foil a thief who doesn't know the numbers.) But it's usually unnecessary at brick-and-mortar stores, so just say no. And your ZIP code certainly shouldn't be posted on social media or other public websites.

Alone, your ZIP code might not be of much value all by itself, but criminals will take that information and post it on underground sites where they buy, sell and trade bunches of personal information. From those sites, criminals can purchase enough of your personal information to use it for fraud.

Zip codes are always 5 characters, hence you would need a CHAR datatype, rather than VARCHAR. The first takes 5 bytes per zip code. The second takes only 3 bytes per zip code. The ZEROFILL option is necessary for zip codes with leading zeros.

As of 1963, zip codes' numbers are determined by a few factors: the area, the regional postal facility and the local zone.