Structure Company Release For Free

All press releases are structured in the same manner as a standard newspaper article. Information is presented in an inverted pyramid, descending in a logical order, from the most important to the least. It is an anti-climactic method of presenting the facts of a story and the most common approach to news reporting.

Close ? in North America, traditionally the symbol "-30-" appears after the boilerplate or body and before the media contact information, indicating to media that the release has ended.

To sum up, every product launch press release should contain: An attractive headline that features unique benefits & features of your product. The standard elements of a press release: headline, dateline, lead, body, company info, media contact information.

The purpose of a press release is to give an overview and a few pertinent details about what it is you're announcing.? She adds, ?Include one or two executive and/or customer quotes. Then be sure to include links to visit for more information.? Aim to keep your press release short, sweet, and to the point.

How to write a press release Write a clear, captivating headline. ... Include the date and your location. ... Quickly tell them what they need to know. ... Then give more context. ... Be honest and unbiased. ... Eliminate industry jargon. ... Include relevant, colorful quotes. ... Sign off appropriately.

3 Must-Have Elements for Your Next Press Release #1: A compelling headline that drives your audience to keep reading. #2: A clear and concise call to action (CTA) #3: A scan-fighting format. Bonus points.

Structure of a Press Release The headline is followed by a lead paragraph containing one or two key sentences in which the end of a news event or story is announced first. The succeeding paragraphs make up the body of the press release and provide supporting information, followed by underlying background information.