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Assignments require goodwill. If your company seeks to acquire another entity's trademarks through an assign- ment, the goodwill associated with the mark must be transferred too. 15 U.S.C. Section,1060(a)(1).

An assignment is entirely or partly; a license gives the rights for a particular period of your time. An assignment isn't time-sensitive; the ownership is gone. Licensing is barely for a limited period of your time.

A trademark assignment is the transfer of an owner's property rights in a given mark or marks. Such transfers may occur on their own or as parts of larger asset sales or purchases. Trademark assignment agreements both provide records of ownership and transfer and protect the rights of all parties.

The Trademark Assignment Should Be in Writing Although an assignment need not be in writing to be effective, it's strongly recommended that it be in the form of a written document signed by both the assignor and the assignee.

The USPTO recording fee is $40 for the first mark, and $25 for each subsequent marks. For multiple marks, we can draft a single trademark assignment to be signed only once. The executed trademark assignment must then be properly recorded against each trademark to be transferred.

The transfer of trademark ownership is limited to certain services or products. For instance, X is the owner of the ABC brand of sauces and dairy goods. X assigns just the rights to the brand 'ABC' in relation to dairy goods to Y while keeping the rights to the brand 'ABC' in relation to sauces.

Trademark assignments must be in writing. The recording date of a document is the date it is filed with the USPTO. There may be assignments that are in whole or others that are considered to be partial assignments. This can become complicated if more than one person owns the trademark.