Tag Line Resolution For Free

Taglines succinctly convey your brand positioning: what your company does, the value you provide, and/or how you're different than your competitors. As mentioned above, a good company tagline is a compelling, fully realized story told in just a few words.

Don't Quote Your "Tagline" Before you put your tagline in quotes, ask yourself why you want to put it in quotes...and then don't put it in quotes. Quotes make your statement look like an ?as-if? or a figure of speech, rather than a fact.

Use italics instead of underlining for book titles in running text. Do not use italics in headlines or course titles. When a title or sentence is italicized, a word that normally would be italicized in running text?such as a foreign word, the scientific name of a plant or animal, or a ship?should appear in roman type.

How to Write a Great Tagline Step 1: Write a paragraph that explains who you are and what you do. Step 2: Condense that paragraph into one line. Step 3: Condense even further. 4) Test your taglines with your customers and employees.

How do you write a catchy slogan? - Play on a popular phrase (Adidas: Impossible is nothing) - Keep it short and punchy (Apple: Think different) - Use onomatopoeia (Mazda: Zoom Zoom) - Include your brand's name (Dunkin' Donuts: America runs on Dunkin') - Aim to inspire (L'Oreal: Because you're worth it)

A tagline is a clear statement of what you do, who you do it for, or how I should feel. It needs to be straightforward, descriptive, and can't be too long. Try to balance the creative with the specific character of your firm (fun-loving, practical, innovative, etc.).

So, the answer is, it's case by case. If it's a one-(heaven forbid) or two-word tagline, a period can look odd, but not always. In most other cases, I'm a fan of putting a period at the end of the tagline. I think it brings finality and definition to the line, and anchors the line.