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Never Switch the Colors. Never Use the Design on Similarly-Colored Backgrounds. Never Rearrange Elements of the Design. Never Stretch or Distort the Logo.

What are Logo Usage Guidelines? A logo usage guideline is a document you write up for future reference that includes different versions of your logo design and how they are to be used. The logo you choose to tell your business's story will also convey your brand message.

Never Switch the Colors. Never Use the Design on Similarly-Colored Backgrounds. Never Rearrange Elements of the Design. Never Stretch or Distort the Logo.

designed logo builds trust by validating your professionalism and get's people to stick around. It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.

Documents and letters Positioning your logo on a document and letter is no different than a website. It's best to place your logo on the top left-hand corner or center of the page.

Communicate it in your logo. Through the right icon, color, font and customizations, you can convey your convictions and show how you are the best at what you do. Your logo should encapsulate your brand to create an identity that people relate to and can recognize.

Your logo belongs on your business cards, website, social media pages and physical storefront or office, of course. Beyond those basics, the entire world is a canvas for your branding. Consider putting it wherever your customers and potential customers spend their time.

Often, your logo serves as an example for the tone, aesthetic and values of the entire brand. Setting guidelines ensures that the logo is used properly and as you had intended. These guidelines are called logo usage guidelines and they are an integral part of any brand strategy and brand style guide.