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How to Launch Your New Logo MAKE SURE YOUR BRANDING IS COMPLETE. Do the rest of your branded elements align with your new logo? ... UPDATE YOUR BRANDED MATERIALS. ... CREATE A TEASER CAMPAIGN. ... DO AN INTERNAL LAUNCH FIRST. ... LAUNCH EVERYTHING AT ONCE. ... CREATE A ROLLOUT CAMPAIGN.

Let your customers or families know about your refresh or rebrand ahead of time. You can use a series of explanatory emails or social media posts to make your new logo announcement ? and make it celebratory! Don't suddenly change your logo without explanation. Bring your clients along on the journey!

The best way to announce a rebranding is with a sale, promotion or contest, ing to Claire Jones, co-founder of digital marketing agency Witty Kitty. She added that it needs to be something engaging that gets your customers involved and highlights all the ways your rebrand will be best for them.

A person or company should never use a trademark or logo without written permission from its owner. To get permission and avoid trademark infringement, write a letter to the trademark owner.

Create a video introducing the new logo. You could even make this a part of the hype that you create around your brand before you officially release it. Make the video entertaining by including some graphics or animation that will get their attention and make them want to share it with others.

Steps to announce a rebrand on social media Check availability. Solidify your message. Prepare your audience. Publish your new assets together. Leverage the strengths of each profile.

If you want to use another company's logo on your website, you should assume that the logo is protected intellectual property. Copyright, trade mark and consumer laws will protect most logos. Hence, you should seek permission to use the logo from the copyright or trade mark owner.