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A creative brief is a document used to outline the strategy of a creative project. A creative brief contains project details including: Project purpose. Objectives.

How to Write a Creative Brief Decide on a name for the project. Write about the brand and summarize the project's background. Highlight the project objective. Describe the target audience. Interpret the competitive landscape. Prepare the key message. Choose the key consumer benefit. Select an attitude.

If we imagine that the campaign brief is a question document then the creative brief should be the document with the answers to those questions. The creative brief should contain a promotional campaign satisfying all requirements that the firm stipulated in the campaign brief.

Step 1: Choose your design brief project management software. Step 2: The design brief project description. Step 3: The design brief objective and SMART goals. Step 4: The design brief's target audience. Step 5: Your budget and timeline. Step 6: The expected deliverables. Step 7: Anything else you deem important!

How to Write a Creative Brief Decide on a name for the project. Write about the brand and summarize the project's background. Highlight the project objective. Describe the target audience. Interpret the competitive landscape. Prepare the key message. Choose the key consumer benefit. Select an attitude.

Prepare to write the briefing document by determining its scope, audience and format. The scope includes the briefing document's details and topics. Identifying your target audience helps determine what information would be helpful to include.

How to write a brief Explain the goals and motivations. You should start your brief by writing about the project background and brand. ... Highlight specific objectives and challenges. ... Describe your target audience. ... Examine competitors. ... Ask for feedback.