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Knowing Your Target Demographic The target demographic for the glamping market is young people or young families who are seeking unusual, unique, and luxury vacations that allow them unparalleled access to the outdoors, as well as the comfort and luxury of hotel accommodations.

Report Overview. The Australia glamping market size was valued at USD 90.1 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 14.0% from 2021 to 2028. Glamping or glamorous camping has become a trend in outdoor recreation among tourists across the globe.

Based on the age group, the global glamping market has been divided into 18-32 years, 33-50 years, 51- 65 years, and above 65 years. Among these, 18-32 years currently exhibit a clear dominance in the market.

Executive Summary Give a brief overview of the glamping industry. Discuss the type of glamping business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing strategy. ... Offer an overview of your financial plan.

In terms of revenue, the age group 18-32 years dominated the market with a share of 45.08% in 2022. Younger generations are becoming more interested in destination weddings and are drawn to the concept of wedding glamping, therefore, business organizers are adding this category to their portfolio.

Even though there are significant upfront costs involved as you will need to build your accommodation from scratch or modify an existing structure, a glamping business can still be lucrative.

It is common for a 60-70 per cent average occupancy rate to be achieved within three years. It can often pay dividends from both a planning permission and investment angle to start small and expand when a satisfactory occupancy rate is achieved.