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How to send a press release email Identify the right journalists. ... Find your angle. ... Write an engaging subject line. ... Write your press release email. ... Include your press release in the email. ... Send your email. ... Follow up if needed.

What time should you send your press release? The best time to send a press release is between 10 am and 2 pm?this is when editors open about one-third of all the emails they've received. Early mornings are less effective: open rates drop to 20.5% between 6 and 10 am.

Sending press releases to local media outlets is an effective way to gain exposure for your business or organization within your community. Local media outlets, such as newspapers, radio stations, and TV channels, are always looking for newsworthy stories to share with their audience.

There are different ways of distributing a press release, such as sending it directly to journalists or editors, using a press release distribution service, posting it on your website or blog, or sharing it on social media. You should choose the distribution channels that best suit your purpose, audience, and budget.

So keep your press release short, sweet and scannable, roughly one page in length. Include important details like the date, location, ticket price, registration information and any other attention-grabbing tidbits that help your event stand out. Remember "The 5 W's": Who, What, Where, When & Why.

The primary audience for the press release is reporters and editors, although some organizations publish press releases on their own websites for audiences to view.

Have a Good Hook. A well-written nonprofit press release needs to start with a strong opening sentence. ... Tell A Story. Every good nonprofit press release is, in its own way, a story. ... Keep It Simple. ... Keep It Social and Shareable. ... Add to Your Story. ... Build Relationships with Journalists. ... 5 W's and 1 H. ... The Inverted Triangle.