In 2009, the Federal Trade Commission made several changes to the FTCs Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
Celebrity endorsers are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media. Note Section XI of this form.
The term Infomercial refers to an information commercial (usually 15 to 30 minutes long) that is presented more like a talk show than a commercial promotion. Infomercials are aired normally at fringe times (late night to early morning), and aim at building awareness of a product or service by demonstrating its use and benefits. Typically, they include an attractive direct response offer (with toll-free numbers) designed to elicit on-the-spot orders.
Bronx New York is a borough located in New York City, known for its vibrant culture, diverse population, and iconic landmarks. It is the northernmost borough of the city and is home to approximately 1.4 million residents. In recent years, Bronx has undergone significant revitalization efforts, making it an attractive location for businesses and filmmakers alike. A Bronx New York Contract between Television Advertising Production Company and Actor to do an Infomercial is a legally binding agreement that outlines the terms and conditions under which an actor will participate in the production of an infomercial, promoting a product or service. This contract serves to protect the rights and interests of both parties involved. Some types of Bronx New York Contracts between Television Advertising Production Company and Actor to do Infomercial may include: 1. Standard Infomercial Contract: This is a typical contract that covers the basic terms of the agreement, including compensation, filming schedule, intellectual property rights, and any additional clauses or stipulations. 2. Exclusive Infomercial Contract: In some cases, an actor may be contracted exclusively by a television advertising production company for a certain period. This contract ensures that the actor cannot participate in similar infomercials or advertising campaigns with competing companies during the duration of the agreement. 3. Renewal Infomercial Contract: If the initial infomercial campaign is successful, the television advertising production company may opt to renew the contract with the actor for subsequent campaigns. This contract outlines the terms of renewal, including any changes in compensation or additional obligations. 4. Endorsement Infomercial Contract: In certain cases, an actor may also be contracted to endorse a specific product or service within the infomercial. This type of contract includes specific clauses outlining the actor's responsibilities and obligations related to the endorsement. 5. Non-Disclosure Agreement (NDA): In some situations, the television advertising production company may require the actor to sign a separate NDA, prohibiting the actor from disclosing any confidential or proprietary information related to the infomercial or the company. In all types of Bronx New York Contracts between Television Advertising Production Company and Actor to do Infomercial, it is essential that both parties thoroughly review and understand the terms and conditions before signing. Seeking legal advice may also be recommended to ensure the contract is fair and protects the rights and interests of both parties involved.Bronx New York is a borough located in New York City, known for its vibrant culture, diverse population, and iconic landmarks. It is the northernmost borough of the city and is home to approximately 1.4 million residents. In recent years, Bronx has undergone significant revitalization efforts, making it an attractive location for businesses and filmmakers alike. A Bronx New York Contract between Television Advertising Production Company and Actor to do an Infomercial is a legally binding agreement that outlines the terms and conditions under which an actor will participate in the production of an infomercial, promoting a product or service. This contract serves to protect the rights and interests of both parties involved. Some types of Bronx New York Contracts between Television Advertising Production Company and Actor to do Infomercial may include: 1. Standard Infomercial Contract: This is a typical contract that covers the basic terms of the agreement, including compensation, filming schedule, intellectual property rights, and any additional clauses or stipulations. 2. Exclusive Infomercial Contract: In some cases, an actor may be contracted exclusively by a television advertising production company for a certain period. This contract ensures that the actor cannot participate in similar infomercials or advertising campaigns with competing companies during the duration of the agreement. 3. Renewal Infomercial Contract: If the initial infomercial campaign is successful, the television advertising production company may opt to renew the contract with the actor for subsequent campaigns. This contract outlines the terms of renewal, including any changes in compensation or additional obligations. 4. Endorsement Infomercial Contract: In certain cases, an actor may also be contracted to endorse a specific product or service within the infomercial. This type of contract includes specific clauses outlining the actor's responsibilities and obligations related to the endorsement. 5. Non-Disclosure Agreement (NDA): In some situations, the television advertising production company may require the actor to sign a separate NDA, prohibiting the actor from disclosing any confidential or proprietary information related to the infomercial or the company. In all types of Bronx New York Contracts between Television Advertising Production Company and Actor to do Infomercial, it is essential that both parties thoroughly review and understand the terms and conditions before signing. Seeking legal advice may also be recommended to ensure the contract is fair and protects the rights and interests of both parties involved.
