In 2009, the Federal Trade Commission made several changes to the FTCs Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
Celebrity endorsers are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media. Note Section XI of this form.
The term Infomercial refers to an information commercial (usually 15 to 30 minutes long) that is presented more like a talk show than a commercial promotion. Infomercials are aired normally at fringe times (late night to early morning), and aim at building awareness of a product or service by demonstrating its use and benefits. Typically, they include an attractive direct response offer (with toll-free numbers) designed to elicit on-the-spot orders.
Title: Understanding the Chicago Illinois Contract between Television Advertising Production Company and Actor to do Infomercial Introduction: In Chicago, Illinois, the contract between a Television Advertising Production Company and an Actor for an infomercial holds significant importance. This detailed description aims to shed light on the various types of contracts that can be established for this purpose, incorporating relevant keywords throughout. 1. General Infomercial Actor Contract: This type of contract serves as a foundational agreement between a television advertising production company and an actor engaged in the production of an infomercial. It outlines the terms and conditions, payment agreement, release rights, intellectual property rights, and specific obligations of both parties. This contract ensures a smooth collaboration and helps define the roles and expectations. Keywords: Chicago Illinois contract, Television Advertising Production Company, Actor, infomercial, terms and conditions, payment agreement, release rights, intellectual property rights, obligations. 2. Services Agreement: This contract specifies the details of the services the actor will provide for the infomercial, such as on-camera performance, voice-over work, or modeling services. It explicitly defines the scope of work, working hours, project timeline, rehearsal expectations, and any special requirements or adjustments needed during the production. Keywords: Chicago Illinois contract, Television Advertising Production Company, Actor, infomercial, services agreement, on-camera performance, voice-over work, modeling services, working hours, project timeline. 3. Non-Disclosure Agreement (NDA): An NDA contract protects sensitive information exchanged during the collaboration, such as trade secrets, production techniques, or product prototypes. It prevents the actor from disclosing confidential information to any third party without the company's prior consent, ensuring the integrity and privacy of the infomercial project. Keywords: Chicago Illinois contract, Television Advertising Production Company, Actor, infomercial, non-disclosure agreement, sensitive information, trade secrets, production techniques, product prototypes, confidentiality. 4. Image and Likeness Release: This contract allows the production company to use the actor's name, image, likeness, and voice within the infomercial and related promotional materials. It ensures the company has the necessary rights to exploit and distribute the infomercial using the actor's persona, while outlining any limitations regarding duration, region, or particular media platforms. Keywords: Chicago Illinois contract, Television Advertising Production Company, Actor, infomercial, image and likeness release, name, image, likeness, voice, promotional materials, rights, limitations. Conclusion: Navigating the Chicago Illinois Contract between Television Advertising Production Company and Actor to do an infomercial requires careful consideration of the specific type of contract needed. By understanding the various contract types mentioned above and utilizing the relevant keywords, both parties can protect their rights, define their expectations, and successfully collaborate in the production of an engaging and effective infomercial.Title: Understanding the Chicago Illinois Contract between Television Advertising Production Company and Actor to do Infomercial Introduction: In Chicago, Illinois, the contract between a Television Advertising Production Company and an Actor for an infomercial holds significant importance. This detailed description aims to shed light on the various types of contracts that can be established for this purpose, incorporating relevant keywords throughout. 1. General Infomercial Actor Contract: This type of contract serves as a foundational agreement between a television advertising production company and an actor engaged in the production of an infomercial. It outlines the terms and conditions, payment agreement, release rights, intellectual property rights, and specific obligations of both parties. This contract ensures a smooth collaboration and helps define the roles and expectations. Keywords: Chicago Illinois contract, Television Advertising Production Company, Actor, infomercial, terms and conditions, payment agreement, release rights, intellectual property rights, obligations. 2. Services Agreement: This contract specifies the details of the services the actor will provide for the infomercial, such as on-camera performance, voice-over work, or modeling services. It explicitly defines the scope of work, working hours, project timeline, rehearsal expectations, and any special requirements or adjustments needed during the production. Keywords: Chicago Illinois contract, Television Advertising Production Company, Actor, infomercial, services agreement, on-camera performance, voice-over work, modeling services, working hours, project timeline. 3. Non-Disclosure Agreement (NDA): An NDA contract protects sensitive information exchanged during the collaboration, such as trade secrets, production techniques, or product prototypes. It prevents the actor from disclosing confidential information to any third party without the company's prior consent, ensuring the integrity and privacy of the infomercial project. Keywords: Chicago Illinois contract, Television Advertising Production Company, Actor, infomercial, non-disclosure agreement, sensitive information, trade secrets, production techniques, product prototypes, confidentiality. 4. Image and Likeness Release: This contract allows the production company to use the actor's name, image, likeness, and voice within the infomercial and related promotional materials. It ensures the company has the necessary rights to exploit and distribute the infomercial using the actor's persona, while outlining any limitations regarding duration, region, or particular media platforms. Keywords: Chicago Illinois contract, Television Advertising Production Company, Actor, infomercial, image and likeness release, name, image, likeness, voice, promotional materials, rights, limitations. Conclusion: Navigating the Chicago Illinois Contract between Television Advertising Production Company and Actor to do an infomercial requires careful consideration of the specific type of contract needed. By understanding the various contract types mentioned above and utilizing the relevant keywords, both parties can protect their rights, define their expectations, and successfully collaborate in the production of an engaging and effective infomercial.
