In 2009, the Federal Trade Commission made several changes to the FTCs Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
Celebrity endorsers are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media. Note Section XI of this form.
The term Infomercial refers to an information commercial (usually 15 to 30 minutes long) that is presented more like a talk show than a commercial promotion. Infomercials are aired normally at fringe times (late night to early morning), and aim at building awareness of a product or service by demonstrating its use and benefits. Typically, they include an attractive direct response offer (with toll-free numbers) designed to elicit on-the-spot orders.
Montgomery, Maryland Contract between Television Advertising Production Company and Actor to do Infomercial In Montgomery, Maryland, a contract between a Television Advertising Production Company and an Actor to do an Infomercial is a legally binding agreement that outlines the terms and conditions for the collaboration between both parties. This contract ensures a clear understanding of the roles, responsibilities, and compensation involved in the production and airing of the infomercial. The Infomercial Contract includes several essential key elements to ensure a smooth and successful collaboration: 1. Agreement Details: This section includes the names and contact information of both parties (the Television Advertising Production Company and the Actor), the date of the contract, and the duration of the agreement. 2. Scope of Work: Here, the contract specifies the specific infomercial project and its objective. It outlines the concept, theme, and script, along with any additional materials necessary for production, such as props or wardrobe requirements. 3. Roles and Responsibilities: This section defines the responsibilities of each party involved. The Television Advertising Production Company is responsible for scriptwriting, production, direction, editing, post-production, and arranging airtime. The Actor is responsible for committing to the project, attending rehearsals and shoots, and delivering the required performance. 4. Compensation: The contract outlines the agreed-upon compensation for the Actor's participation in the infomercial. This includes details regarding payment structure, such as hourly rates, daily rates, or a lump sum fee, along with any applicable bonuses or incentives. 5. Intellectual Property Rights: This section clarifies the ownership and usage rights of the produced content. Typically, the Television Advertising Production Company retains the intellectual property rights to the infomercial, including the right to edit and distribute the advertisement. The Actor may be granted limited usage rights, such as for personal promotion. 6. Conflicts and Limitations: The contract addresses any potential conflicts of interest, including clauses regarding exclusivity, non-compete agreements, and non-disclosure agreements. It also outlines any limitations on the use of the Actor's name, image, or performance in other projects or advertising campaigns. Types of Montgomery, Maryland Contracts between Television Advertising Production Company and Actor to do Infomercial: 1. Standard Infomercial Contract: Covers the basic terms and conditions for producing and airing a single infomercial, usually for a specific product or service. 2. Multi-Project Contract: Covers a series of infomercials to be produced and aired over a period, involving the same Actor and Television Advertising Production Company. This type of contract streamlines the agreement process and ensures continuity in collaboration. 3. Exclusive Contract: A contract in which the Actor agrees to exclusively work with the Television Advertising Production Company for a specific period or project. This type of contract is common when the Actor has developed a successful relationship with the production company and there is mutual trust and benefit. Overall, a Montgomery, Maryland Contract between Television Advertising Production Company and Actor to do an Infomercial is a comprehensive agreement that protects both parties' interests and ensures a successful collaboration in creating and broadcasting compelling infomercial content.Montgomery, Maryland Contract between Television Advertising Production Company and Actor to do Infomercial In Montgomery, Maryland, a contract between a Television Advertising Production Company and an Actor to do an Infomercial is a legally binding agreement that outlines the terms and conditions for the collaboration between both parties. This contract ensures a clear understanding of the roles, responsibilities, and compensation involved in the production and airing of the infomercial. The Infomercial Contract includes several essential key elements to ensure a smooth and successful collaboration: 1. Agreement Details: This section includes the names and contact information of both parties (the Television Advertising Production Company and the Actor), the date of the contract, and the duration of the agreement. 2. Scope of Work: Here, the contract specifies the specific infomercial project and its objective. It outlines the concept, theme, and script, along with any additional materials necessary for production, such as props or wardrobe requirements. 3. Roles and Responsibilities: This section defines the responsibilities of each party involved. The Television Advertising Production Company is responsible for scriptwriting, production, direction, editing, post-production, and arranging airtime. The Actor is responsible for committing to the project, attending rehearsals and shoots, and delivering the required performance. 4. Compensation: The contract outlines the agreed-upon compensation for the Actor's participation in the infomercial. This includes details regarding payment structure, such as hourly rates, daily rates, or a lump sum fee, along with any applicable bonuses or incentives. 5. Intellectual Property Rights: This section clarifies the ownership and usage rights of the produced content. Typically, the Television Advertising Production Company retains the intellectual property rights to the infomercial, including the right to edit and distribute the advertisement. The Actor may be granted limited usage rights, such as for personal promotion. 6. Conflicts and Limitations: The contract addresses any potential conflicts of interest, including clauses regarding exclusivity, non-compete agreements, and non-disclosure agreements. It also outlines any limitations on the use of the Actor's name, image, or performance in other projects or advertising campaigns. Types of Montgomery, Maryland Contracts between Television Advertising Production Company and Actor to do Infomercial: 1. Standard Infomercial Contract: Covers the basic terms and conditions for producing and airing a single infomercial, usually for a specific product or service. 2. Multi-Project Contract: Covers a series of infomercials to be produced and aired over a period, involving the same Actor and Television Advertising Production Company. This type of contract streamlines the agreement process and ensures continuity in collaboration. 3. Exclusive Contract: A contract in which the Actor agrees to exclusively work with the Television Advertising Production Company for a specific period or project. This type of contract is common when the Actor has developed a successful relationship with the production company and there is mutual trust and benefit. Overall, a Montgomery, Maryland Contract between Television Advertising Production Company and Actor to do an Infomercial is a comprehensive agreement that protects both parties' interests and ensures a successful collaboration in creating and broadcasting compelling infomercial content.
