In 2009, the Federal Trade Commission made several changes to the FTCs Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. The Guides were last updated in 1980.
Celebrity endorsers are addressed in the revised Guides. While the 1980 Guides did not explicitly state that endorsers as well as advertisers could be liable under the FTC Act for statements they make in an endorsement, the revised Guides reflect Commission case law and clearly state that both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media. Note Section XI of this form.
The term Infomercial refers to an information commercial (usually 15 to 30 minutes long) that is presented more like a talk show than a commercial promotion. Infomercials are aired normally at fringe times (late night to early morning), and aim at building awareness of a product or service by demonstrating its use and benefits. Typically, they include an attractive direct response offer (with toll-free numbers) designed to elicit on-the-spot orders.
Travis Texas Contract for Television Advertising Production Company and Actor to do Infomercial Introduction: A Travis Texas Contract for Television Advertising Production Company and Actor to do Infomercial is a legally-binding agreement that outlines the terms and conditions under which an actor agrees to participate in an infomercial produced by a television advertising production company. This detailed description provides an overview of what this contract entails, including its purpose, key components, and potential variations. Purpose: The Travis Texas Contract between a Television Advertising Production Company and Actor to do Infomercial is designed to establish a mutually beneficial relationship between both parties. Its purpose is to outline the expectations, responsibilities, and compensation arrangements for the actor's involvement in the infomercial production. Key Components: 1. Parties Involved: The contract must clearly identify the television advertising production company and the actor, including their legal names, contact details, and any associated entities or representatives. 2. Project Description: A detailed description of the infomercial project should be included, outlining its purpose, target audience, duration, intended air dates, and any specific requirements or restrictions. 3. Scope of Work: This section outlines the specific tasks and services that the actor will provide, such as delivering lines, demonstrating products, or participating in promotional activities. It may also include provisions for rehearsals, wardrobe, and makeup. 4. Compensation: The contract should specify the agreed-upon payment terms for the actor's participation in the infomercial. This may include a fixed fee, royalties, or a combination of both, along with any additional expenses, such as travel or accommodations, that will be reimbursed. 5. Intellectual Property: The contract should address the ownership and usage rights of the resulting infomercial, including any intellectual property rights associated with the actor's performance, images, or likeness. It may also include provisions regarding confidentiality and non-disclosure. 6. Term and Termination: This section outlines the duration of the contract, including any specific start and end dates. It should also provide provisions for termination, such as breach of contract, force majeure events, or mutual agreement. 7. Indemnification and Liability: The contract should clearly state each party's responsibilities in terms of insurance, indemnification, and liability, ensuring that both the television advertising production company and the actor are protected from any potential claims or damages arising during the project. Types of Travis Texas Contracts: While the Travis Texas Contract for Television Advertising Production Company and Actor to do Infomercial generally follows a similar structure, there may be variations depending on the specific needs and circumstances of the project. Some potential variations of this contract include: 1. Non-Exclusive Contract: This agreement allows the actor to participate in infomercials for other production companies simultaneously, provided there are no conflicts of interest. 2. Multi-Project Contract: In some cases, an actor may enter into a contract to perform in multiple infomercials produced by the same television advertising production company, outlining the terms and conditions applicable to each project. 3. Endorsement Contract: If the actor is required to endorse or promote a specific product or brand within the infomercial, a separate endorsement contract may be included, specifying any additional rights, obligations, and compensation related to this aspect. Conclusion: The Travis Texas Contract for Television Advertising Production Company and Actor to do Infomercial is a crucial document that establishes a solid foundation for a successful partnership between the actor and the production company. By clearly defining the expectations, rights, and responsibilities of both parties, this contract ensures a smooth and mutually beneficial collaboration throughout the infomercial production process.Travis Texas Contract for Television Advertising Production Company and Actor to do Infomercial Introduction: A Travis Texas Contract for Television Advertising Production Company and Actor to do Infomercial is a legally-binding agreement that outlines the terms and conditions under which an actor agrees to participate in an infomercial produced by a television advertising production company. This detailed description provides an overview of what this contract entails, including its purpose, key components, and potential variations. Purpose: The Travis Texas Contract between a Television Advertising Production Company and Actor to do Infomercial is designed to establish a mutually beneficial relationship between both parties. Its purpose is to outline the expectations, responsibilities, and compensation arrangements for the actor's involvement in the infomercial production. Key Components: 1. Parties Involved: The contract must clearly identify the television advertising production company and the actor, including their legal names, contact details, and any associated entities or representatives. 2. Project Description: A detailed description of the infomercial project should be included, outlining its purpose, target audience, duration, intended air dates, and any specific requirements or restrictions. 3. Scope of Work: This section outlines the specific tasks and services that the actor will provide, such as delivering lines, demonstrating products, or participating in promotional activities. It may also include provisions for rehearsals, wardrobe, and makeup. 4. Compensation: The contract should specify the agreed-upon payment terms for the actor's participation in the infomercial. This may include a fixed fee, royalties, or a combination of both, along with any additional expenses, such as travel or accommodations, that will be reimbursed. 5. Intellectual Property: The contract should address the ownership and usage rights of the resulting infomercial, including any intellectual property rights associated with the actor's performance, images, or likeness. It may also include provisions regarding confidentiality and non-disclosure. 6. Term and Termination: This section outlines the duration of the contract, including any specific start and end dates. It should also provide provisions for termination, such as breach of contract, force majeure events, or mutual agreement. 7. Indemnification and Liability: The contract should clearly state each party's responsibilities in terms of insurance, indemnification, and liability, ensuring that both the television advertising production company and the actor are protected from any potential claims or damages arising during the project. Types of Travis Texas Contracts: While the Travis Texas Contract for Television Advertising Production Company and Actor to do Infomercial generally follows a similar structure, there may be variations depending on the specific needs and circumstances of the project. Some potential variations of this contract include: 1. Non-Exclusive Contract: This agreement allows the actor to participate in infomercials for other production companies simultaneously, provided there are no conflicts of interest. 2. Multi-Project Contract: In some cases, an actor may enter into a contract to perform in multiple infomercials produced by the same television advertising production company, outlining the terms and conditions applicable to each project. 3. Endorsement Contract: If the actor is required to endorse or promote a specific product or brand within the infomercial, a separate endorsement contract may be included, specifying any additional rights, obligations, and compensation related to this aspect. Conclusion: The Travis Texas Contract for Television Advertising Production Company and Actor to do Infomercial is a crucial document that establishes a solid foundation for a successful partnership between the actor and the production company. By clearly defining the expectations, rights, and responsibilities of both parties, this contract ensures a smooth and mutually beneficial collaboration throughout the infomercial production process.
