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A cease and desist (or demand) letter/email is correspondence that states or suggests that you are potentially infringing the trademark of another and demands that you stop using, or consider stopping use of, the accused mark. You should treat any such letter/email seriously.
While it is likely the person writing the cease and desist letter will say they will pursue legal action, and they may even genuinely have plans to do so, getting a cease and desist letter does not mean you will definitely be sued.
Anyone can send a cease and desist letter. An attorney does not have to be involved. However, an attorney can advise complainants on whether their rights have been violated and if they have legal and meritorious rights to send a cease and desist letter. The attorney also knows the correct language to use.
Cease and desist letters can take many forms (here is one example), but there are six essential components. Proper Address of Infringing Party.Proof of Your Trademark Rights.Details of the Infringement.Reasonable Time Frame for Infringing Party to Respond.Demand for Written Assurance of Compliance.
A Valid Trademark is Required BEFORE Sending a Cease and Desist Letter. A trademark may be a name, logo, slogan, motion, or sound which when used in conjunction with the sale of a good or service, serves as a source identifier and distinguishes the proprietor of the trademark from its competitors.
Dear Infringer's Name: We have recently discovered that your business is using the mark mark/domain for your service or product. We believe your use infringes on our ownership of the registered trademark/domain mark. We learned of your use of the same or similar mark/domain mark on date.
The only way to report trademark infringement is by filing a lawsuit. Upon proving that a trademark has been infringed upon, there are several ways to rectify the situation: Issuance of a court order requiring the infringer to discontinue use of the mark.
One common example of trademark infringement is where clothing manufacturers attach brand labels to generic items, attempting to have them pass off as authentic. Trademark infringement violations are very serious and are often involve aspects of deceptive trade practices.
To support a trademark infringement claim in court, a plaintiff must prove that it owns a valid mark, that it has priority (its rights in the mark(s) are "senior" to the defendant's), and that the defendant's mark is likely to cause confusion in the minds of consumers about the source or sponsorship of the goods or
I demand that you immediately cease the use and distribution of all infringing works derived from the Work, and all copies, including electronic copies, of same, that you deliver to me, if applicable, all unused, undistributed copies of same, or destroy such copies immediately and that you desist from this or any other