Philadelphia Pennsylvania Planning an Effective Direct Mail Campaign

State:
Multi-State
County:
Philadelphia
Control #:
US-03099BG
Format:
Word; 
Rich Text
Instant download

Description

It has been said that the success of a direct mail campaign can be broken down into three primary components: The mailing list or target audience, The offer or incentive for the customer to buy the product, The creative package or communication message conveyed in the overall package.

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Philadelphia Pennsylvania Planning an Effective Direct Mail Campaign