Any porduct or action that helps you raise the value of your products or business or something you can add to product that enable you to increase your profit margin. A value added reseller is a company that adds features or services to an existing product
Travis Texas International Value Added Reseller Agreement is a legal contract entered into between Travis Texas, a multinational technology company, and an international value-added reseller (VAR). This agreement outlines the terms and conditions under which the VAR can resell Travis Texas products or services with added value to customers in a specific geographic area or market. The key purpose of the Travis Texas International Value Added Reseller Agreement is to establish a mutually beneficial partnership between Travis Texas and the VAR, allowing both parties to leverage their strengths and expand their market presence. By entering into this agreement, Travis Texas aims to extend its reach into international markets by leveraging the VAR's local knowledge, distribution channels, and customer relationships. The agreement typically includes several essential components, including: 1. Geographic Scope: The agreement defines the specific geographic region or market in which the VAR is authorized to resell Travis Texas products or services. This helps prevent conflicts with other resellers and ensures focused market coverage. 2. Product/Service Offering: The agreement outlines the specific Travis Texas products or services that the VAR is authorized to resell. This may include software licenses, hardware devices, professional services, maintenance, or support offerings. 3. Value Addition: It details the value-added services or enhancements that the VAR is expected to provide along with Travis Texas products or services. This could involve customization, configuration, integration, training, consultancy, or ongoing support to meet the unique needs of customers. 4. Pricing and Discounts: The agreement specifies the pricing structure for Travis Texas products or services provided to the VAR. It may include wholesale rates, volume discounts, or special promotional pricing. This section may also outline the pricing and revenue sharing model between Travis Texas and the VAR. 5. Marketing and Promotion: The agreement will typically contain provisions related to marketing and promotion efforts. This could include joint marketing initiatives, co-branding, use of trademarks, and agreed-upon marketing collateral or materials. 6. Intellectual Property: The agreement covers the ownership and usage rights of intellectual property, trademarks, and copyrights associated with Travis Texas products or services. It outlines the VAR's obligations to protect and respect Travis Texas intellectual property rights. 7. Confidentiality and Non-Disclosure: Both parties agree to keep any proprietary or confidential information obtained during the partnership confidential. This section ensures the protection of sensitive business strategies, customer lists, trade secrets, or technical information. Different types of Travis Texas International Value Added Reseller Agreements may exist based on various factors such as geographic regions, product lines, or vertical markets. Some examples of variations include: — Regional VAR Agreement: This agreement allows a VAR to exclusively resell Travis Texas products or services in a specific region or country. — Product-Specific VAR Agreement: This type of agreement focuses on a particular product line or service offering from Travis Texas, allowing the VAR to specialize in selling and supporting those specific offerings. — Vertical Market VAR Agreement: This agreement targets specific industry verticals, empowering the VAR to focus on and tailor Travis Texas products or services to cater to the unique needs of customers in those industries. In conclusion, the Travis Texas International Value Added Reseller Agreement is a crucial legal document that outlines the terms and conditions for a partnership between Travis Texas and a VAR. It provides a framework for expanding market reach, delivering value-added services, and establishing a successful business relationship.
Travis Texas International Value Added Reseller Agreement is a legal contract entered into between Travis Texas, a multinational technology company, and an international value-added reseller (VAR). This agreement outlines the terms and conditions under which the VAR can resell Travis Texas products or services with added value to customers in a specific geographic area or market. The key purpose of the Travis Texas International Value Added Reseller Agreement is to establish a mutually beneficial partnership between Travis Texas and the VAR, allowing both parties to leverage their strengths and expand their market presence. By entering into this agreement, Travis Texas aims to extend its reach into international markets by leveraging the VAR's local knowledge, distribution channels, and customer relationships. The agreement typically includes several essential components, including: 1. Geographic Scope: The agreement defines the specific geographic region or market in which the VAR is authorized to resell Travis Texas products or services. This helps prevent conflicts with other resellers and ensures focused market coverage. 2. Product/Service Offering: The agreement outlines the specific Travis Texas products or services that the VAR is authorized to resell. This may include software licenses, hardware devices, professional services, maintenance, or support offerings. 3. Value Addition: It details the value-added services or enhancements that the VAR is expected to provide along with Travis Texas products or services. This could involve customization, configuration, integration, training, consultancy, or ongoing support to meet the unique needs of customers. 4. Pricing and Discounts: The agreement specifies the pricing structure for Travis Texas products or services provided to the VAR. It may include wholesale rates, volume discounts, or special promotional pricing. This section may also outline the pricing and revenue sharing model between Travis Texas and the VAR. 5. Marketing and Promotion: The agreement will typically contain provisions related to marketing and promotion efforts. This could include joint marketing initiatives, co-branding, use of trademarks, and agreed-upon marketing collateral or materials. 6. Intellectual Property: The agreement covers the ownership and usage rights of intellectual property, trademarks, and copyrights associated with Travis Texas products or services. It outlines the VAR's obligations to protect and respect Travis Texas intellectual property rights. 7. Confidentiality and Non-Disclosure: Both parties agree to keep any proprietary or confidential information obtained during the partnership confidential. This section ensures the protection of sensitive business strategies, customer lists, trade secrets, or technical information. Different types of Travis Texas International Value Added Reseller Agreements may exist based on various factors such as geographic regions, product lines, or vertical markets. Some examples of variations include: — Regional VAR Agreement: This agreement allows a VAR to exclusively resell Travis Texas products or services in a specific region or country. — Product-Specific VAR Agreement: This type of agreement focuses on a particular product line or service offering from Travis Texas, allowing the VAR to specialize in selling and supporting those specific offerings. — Vertical Market VAR Agreement: This agreement targets specific industry verticals, empowering the VAR to focus on and tailor Travis Texas products or services to cater to the unique needs of customers in those industries. In conclusion, the Travis Texas International Value Added Reseller Agreement is a crucial legal document that outlines the terms and conditions for a partnership between Travis Texas and a VAR. It provides a framework for expanding market reach, delivering value-added services, and establishing a successful business relationship.