Travis Texas Trademark, Service Mark and Right of Publicity Agreement

Name: Travis Texas Trademark, Service Mark and Right of Publicity Agreement
Brand: US Legal Forms
Rating: 4.59 (292 reviews)

Category:

Copyrights Patents and Trademarks - Agreements

State:

Multi-State

County:

Travis

Control #:

US-1340794BG

Format:

Instant download

Description

Trademarks identify the goods of one manufacturer from the goods of others. Trademarks are important business assets because they allow companies to establish their products' reputation without having to worry that an inferior product will diminish their reputation or profit by deceiving the consumer.

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FAQ

You can produce a trade mark and use it to promote your goods and services without registering it. You can even add a TM (for trade mark) to your product labels. This is not illegal but such trade marks have no registered, intellectual property (IP) protection. Only registered trade marks can carry the ® symbol.

If you have ever asked yourself how much does it cost to trademark a phrase, according to the current fee schedule on the USPTO, trademark registration fees cost $275 per mark per class. If you need an attorney's assistance, the cost averages around $1,000 to $2,000.

Typically, a slogan cannot be protected under copyright law as copyright does not protect short phrases. A short phrase can be protected in conjunction with an illustration or it may be protected in some cases, if it is taken from a larger well-known work, such as taking a line from a movie.

Trademark owner is the party who controls the nature and quality of the goods and services used in connection with the brand. The owner of a trademark is the person who applies the mark to goods that they produce, or uses the mark in the sale or advertising of services that they perform.

Key takeaway: To register and trademark your brand name, search the TESS database for similar brand names, fill out the trademark application, and submit it to the USPTO for review.

You can claim a trademark on anything by using the TM Symbol, but you can't use the registered trademark symbol (R) unless you have registered the trademark with the US Patent and Trademark Office.

The fees for electronically filed trademark applications generally range from $250 to $350 for each class of goods or services.

The statutory factors for determining whether a mark is famous for dilution purposes are: The duration, extent, and geographic reach of advertising and publicity of the mark, by either plaintiff or third parties. The amount, volume, and geographic extent of sales of goods or services offered under the mark.

Key takeaway: To register and trademark your brand name, search the TESS database for similar brand names, fill out the trademark application, and submit it to the USPTO for review.

Generally, taglines and traditional trademarks are governed by the same rules. Accordingly, so long as a tagline or slogan is either inherently distinctive or has developed secondary meaning, a tagline is protectable as a trademark.

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Travis Texas Trademark, Service Mark and Right of Publicity Agreement

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Can I add TM without registering?

How much does it cost to trademark slogan?

Do slogans get trademarked or copyrighted?

Who is the rightful owner of a trademark?

How do you get a TM for a brand?

Can I add a TM to my logo?

How much does it cost to get TM?

How do you prove a trademark is famous?

How do I get TM for my brand?

Can a company trademark a slogan?

Interesting Questions

What is a trademark?

What is a service mark?

What is the difference between a trademark and a service mark?

What is the right of publicity?

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