Collin Texas Advertising Agreement Web Advertising Agreement between Mpath Interactive, Inc. and eUniverse regarding sale of advertising on web sites

• Category: Corporations - Public - Advertising
• State: Multi-State
• County: Collin
• Control #: US-EG-9437
• Format: Word; Rich Text

Description

Web Advertising Agreement between Mpath Interactive, Inc. and eUniverse regarding the sale of advertising on web sites dated August 13, 1999. 4 pages. Collin Texas Advertising Agreement: A Comprehensive Web Advertising Partnership In the bustling world of web advertising, the Collin Texas Advertising Agreement between Path Interactive, Inc. and universe is a carefully crafted partnership aimed at maximizing the potential of advertising on web platforms. This detailed agreement outlines the terms and conditions under which both parties will collaborate to sell and place advertisements on various websites. To fully understand the scope and significance of this collaboration, let's delve into its key components. Key Features of the Collin Texas Advertising Agreement: 1. Advertising Placement and Sales: The agreement governs the process of selling and placing advertisements on web platforms owned or managed by both Path Interactive, Inc. and universe. It outlines the responsibilities, rights, and obligations of both parties involved in the advertising process. 2. Marketing Strategy: The agreement encompasses the development and implementation of a comprehensive marketing strategy to promote advertisers' products or services across web platforms. This includes identifying target audiences, creating compelling ad campaigns, and leveraging data analytics to optimize ad performance. 3. Ad Inventory and Pricing: The agreement defines the available ad inventory, ad sizes, and formats to be used on the web platforms. It also establishes guidelines for ad pricing, ensuring transparency and fairness. Different pricing models, such as cost per impression (CPM), cost per click (CPC), and cost per action (CPA), can be specified depending on advertisers' preferences. 4. Advertisers' Rights and Services: The agreement safeguards the rights of advertisers by ensuring that their ads are displayed as agreed upon, within specified timeframes and locations on the web platforms. It also outlines the provided services, such as ad design and creative assistance, to enhance the success of advertising campaigns. 5. Revenue Sharing and Payment: The agreement details the revenue sharing model between Path Interactive, Inc. and universe. This includes specifying the percentage of revenue received by each party based on ad sales. It also establishes protocols for invoicing, payment terms, and financial reporting. Types of Collin Texas Advertising Agreement Web Advertising Agreements: 1. Exclusive Partnership Agreement: This type of agreement grants exclusivity to one advertising partner, prohibiting the involvement of other competitors. It typically involves a higher revenue sharing percentage and deeper collaboration in marketing strategies, ad placements, and targeting. 2. Non-Exclusive Partnership Agreement: This agreement allows both Path Interactive, Inc. and universe to collaborate with multiple advertising partners simultaneously. While it offers flexibility in terms of working with other parties, the revenue sharing percentage tends to be lower compared to an exclusive partnership agreement. 3. Renewal or Extension Agreement: If the initial collaboration proves successful, both parties may choose to renew or extend the agreement. This enables the continuation of the existing partnership, allowing for further growth and exploration of new advertising opportunities. In conclusion, the Collin Texas Advertising Agreement represents a meticulous collaboration between Path Interactive, Inc. and universe, focused on leveraging web advertising to drive business growth. With its comprehensive framework, this partnership aims to capitalize on the potential of web platforms, strategically placing advertisements to maximize exposure, reach targeted audiences, and generate revenue for both parties involved.

Collin Texas Advertising Agreement: A Comprehensive Web Advertising Partnership In the bustling world of web advertising, the Collin Texas Advertising Agreement between Path Interactive, Inc. and universe is a carefully crafted partnership aimed at maximizing the potential of advertising on web platforms. This detailed agreement outlines the terms and conditions under which both parties will collaborate to sell and place advertisements on various websites. To fully understand the scope and significance of this collaboration, let's delve into its key components. Key Features of the Collin Texas Advertising Agreement: 1. Advertising Placement and Sales: The agreement governs the process of selling and placing advertisements on web platforms owned or managed by both Path Interactive, Inc. and universe. It outlines the responsibilities, rights, and obligations of both parties involved in the advertising process. 2. Marketing Strategy: The agreement encompasses the development and implementation of a comprehensive marketing strategy to promote advertisers' products or services across web platforms. This includes identifying target audiences, creating compelling ad campaigns, and leveraging data analytics to optimize ad performance. 3. Ad Inventory and Pricing: The agreement defines the available ad inventory, ad sizes, and formats to be used on the web platforms. It also establishes guidelines for ad pricing, ensuring transparency and fairness. Different pricing models, such as cost per impression (CPM), cost per click (CPC), and cost per action (CPA), can be specified depending on advertisers' preferences. 4. Advertisers' Rights and Services: The agreement safeguards the rights of advertisers by ensuring that their ads are displayed as agreed upon, within specified timeframes and locations on the web platforms. It also outlines the provided services, such as ad design and creative assistance, to enhance the success of advertising campaigns. 5. Revenue Sharing and Payment: The agreement details the revenue sharing model between Path Interactive, Inc. and universe. This includes specifying the percentage of revenue received by each party based on ad sales. It also establishes protocols for invoicing, payment terms, and financial reporting. Types of Collin Texas Advertising Agreement Web Advertising Agreements: 1. Exclusive Partnership Agreement: This type of agreement grants exclusivity to one advertising partner, prohibiting the involvement of other competitors. It typically involves a higher revenue sharing percentage and deeper collaboration in marketing strategies, ad placements, and targeting. 2. Non-Exclusive Partnership Agreement: This agreement allows both Path Interactive, Inc. and universe to collaborate with multiple advertising partners simultaneously. While it offers flexibility in terms of working with other parties, the revenue sharing percentage tends to be lower compared to an exclusive partnership agreement. 3. Renewal or Extension Agreement: If the initial collaboration proves successful, both parties may choose to renew or extend the agreement. This enables the continuation of the existing partnership, allowing for further growth and exploration of new advertising opportunities. In conclusion, the Collin Texas Advertising Agreement represents a meticulous collaboration between Path Interactive, Inc. and universe, focused on leveraging web advertising to drive business growth. With its comprehensive framework, this partnership aims to capitalize on the potential of web platforms, strategically placing advertisements to maximize exposure, reach targeted audiences, and generate revenue for both parties involved.