Santa Clara California Advertising Agreement Web Advertising Agreement between Mpath Interactive, Inc. and eUniverse regarding sale of advertising on web sites

• Category: Corporations - Public - Advertising
• State: Multi-State
• County: Santa Clara
• Control #: US-EG-9437
• Format: Word; Rich Text

Description

Web Advertising Agreement between Mpath Interactive, Inc. and eUniverse regarding the sale of advertising on web sites dated August 13, 1999. 4 pages. Santa Clara California Advertising Agreement: The Santa Clara California Advertising Agreement is a legally binding contract between Path Interactive, Inc. and universe, two prominent entities in the advertising industry. This agreement focuses on the sale of advertising on various websites owned and operated by these companies, aiming to maximize their revenue streams through effective online advertising. Web Advertising Agreement: The Web Advertising Agreement between Path Interactive, Inc. and universe represents their commitment to collaborate and exchange advertising inventory for mutual benefit. This agreement governs the terms and conditions, rights, and obligations related to the sale, delivery, and display of online advertisements on their respective websites. Key Features: 1. Advertising Inventory: The agreement outlines the specific websites owned by Path Interactive, Inc. and universe that are eligible for advertising placements. This includes their respective traffic statistics, target audience demographics, and available ad formats (e.g., banner ads, native ads, video ads). 2. Ad Placement: The agreement defines the various ad placement options, such as above-the-fold, below-the-fold, sidebars, and within content. It also establishes guidelines regarding ad positioning, viewability, and frequency capping to ensure optimal visibility and user experience. 3. Ad Sales and Pricing: The Web Advertising Agreement defines the terms for ad sales, including pricing models such as Cost Per Mile (CPM), Cost Per Click (CPC), or Cost Per Action (CPA). It provides clarity on revenue sharing percentages and minimum purchase commitments, establishing a mutually beneficial financial arrangement. 4. Ad Content and Approval: The agreement specifies the content requirements and guidelines for advertisements, ensuring compliance with applicable laws, regulations, and industry standards. It also outlines the procedures for ad approval, including any required modifications or disapproval based on content quality or relevance. 5. Tracking and Reporting: Both parties commit to implementing reliable tracking mechanisms that accurately measure ad impressions, clicks, conversions, and other key performance indicators. They also agree to provide regular reports, detailing campaign performance, ad revenue, and any relevant analytics. 6. Term and Termination: The Web Advertising Agreement states the duration of the partnership and the conditions under which either party can terminate the agreement. It addresses circumstances such as breach of contract, bankruptcy, or change in business circumstances. Additional Santa Clara California Advertising Agreement types: While the specific Santa Clara California Advertising Agreement between Path Interactive, Inc. and universe is not mentioned with different types, similar agreements may include: 1. Exclusive Advertising Agreement: This type of agreement grants exclusive advertising rights to one party, prohibiting the other from selling ads on the designated websites during the contract term. 2. Direct Ad Sales Agreement: This agreement excludes any ad networks or intermediaries, allowing the companies to directly sell advertising inventory to customers while defining their rights and obligations specifically for such sales. 3. Dynamic Ad Insertion Agreement: This type of agreement focuses on dynamically inserting ads into online video or audio content, outlining the terms and technical specifications for seamless ad delivery and tracking. 4. Data Sharing Agreement: In some cases, an advertising agreement might involve the exchange of user data or audience insights between the parties, allowing better targeting and personalization of the ads served. These additional agreement types showcase the versatility and customization options available within the Santa Clara California Advertising Agreement framework.

Santa Clara California Advertising Agreement: The Santa Clara California Advertising Agreement is a legally binding contract between Path Interactive, Inc. and universe, two prominent entities in the advertising industry. This agreement focuses on the sale of advertising on various websites owned and operated by these companies, aiming to maximize their revenue streams through effective online advertising. Web Advertising Agreement: The Web Advertising Agreement between Path Interactive, Inc. and universe represents their commitment to collaborate and exchange advertising inventory for mutual benefit. This agreement governs the terms and conditions, rights, and obligations related to the sale, delivery, and display of online advertisements on their respective websites. Key Features: 1. Advertising Inventory: The agreement outlines the specific websites owned by Path Interactive, Inc. and universe that are eligible for advertising placements. This includes their respective traffic statistics, target audience demographics, and available ad formats (e.g., banner ads, native ads, video ads). 2. Ad Placement: The agreement defines the various ad placement options, such as above-the-fold, below-the-fold, sidebars, and within content. It also establishes guidelines regarding ad positioning, viewability, and frequency capping to ensure optimal visibility and user experience. 3. Ad Sales and Pricing: The Web Advertising Agreement defines the terms for ad sales, including pricing models such as Cost Per Mile (CPM), Cost Per Click (CPC), or Cost Per Action (CPA). It provides clarity on revenue sharing percentages and minimum purchase commitments, establishing a mutually beneficial financial arrangement. 4. Ad Content and Approval: The agreement specifies the content requirements and guidelines for advertisements, ensuring compliance with applicable laws, regulations, and industry standards. It also outlines the procedures for ad approval, including any required modifications or disapproval based on content quality or relevance. 5. Tracking and Reporting: Both parties commit to implementing reliable tracking mechanisms that accurately measure ad impressions, clicks, conversions, and other key performance indicators. They also agree to provide regular reports, detailing campaign performance, ad revenue, and any relevant analytics. 6. Term and Termination: The Web Advertising Agreement states the duration of the partnership and the conditions under which either party can terminate the agreement. It addresses circumstances such as breach of contract, bankruptcy, or change in business circumstances. Additional Santa Clara California Advertising Agreement types: While the specific Santa Clara California Advertising Agreement between Path Interactive, Inc. and universe is not mentioned with different types, similar agreements may include: 1. Exclusive Advertising Agreement: This type of agreement grants exclusive advertising rights to one party, prohibiting the other from selling ads on the designated websites during the contract term. 2. Direct Ad Sales Agreement: This agreement excludes any ad networks or intermediaries, allowing the companies to directly sell advertising inventory to customers while defining their rights and obligations specifically for such sales. 3. Dynamic Ad Insertion Agreement: This type of agreement focuses on dynamically inserting ads into online video or audio content, outlining the terms and technical specifications for seamless ad delivery and tracking. 4. Data Sharing Agreement: In some cases, an advertising agreement might involve the exchange of user data or audience insights between the parties, allowing better targeting and personalization of the ads served. These additional agreement types showcase the versatility and customization options available within the Santa Clara California Advertising Agreement framework.