Wake North Carolina Advertising Agreement is a contractual agreement between Path Interactive, Inc. and universe for the sale of advertising on websites within the Wake North Carolina region. This agreement aims to outline the terms and conditions of the partnership between the two parties and establish the guidelines for the sale, placement, and management of web advertisements. The Wake North Carolina Advertising Agreement Web Advertising Agreement encompasses various types and aspects of online advertising. Some of these include: 1. Display Advertising: This involves the placement of static or interactive graphical ads on web pages that target the Wake North Carolina audience. These ads may appear in the form of banners, sidebars, pop-ups, or interstitials. 2. Native Advertising: This approach seamlessly integrates promotional content into the user's browsing experience within the Wake North Carolina websites. The ad's format resembles the surrounding content, enhancing user engagement and reducing ad fatigue. 3. Video Advertising: With this form of advertising, Path Interactive, Inc. and universe can leverage the power of video to promote products, services, or brands through short commercials or in-stream ads played before, during, or after video content. 4. Social Media Advertising: This type of advertising involves utilizing social media platforms within the Wake North Carolina region, such as Facebook, Instagram, or Twitter, to reach the target audience through sponsored posts or advertisements. 5. Programmatic Advertising: This method employs automated systems to target specific audiences within the Wake North Carolina region through real-time bidding on available advertising spaces. It optimizes ad placement and improves campaign efficiency. 6. Mobile Advertising: This category focuses on delivering advertisements tailored to mobile device users accessing websites within the Wake North Carolina region. This includes in-app ads, mobile web banners, and mobile video ads. The Wake North Carolina Advertising Agreement Web Advertising Agreement is designed to facilitate a mutually beneficial partnership between Path Interactive, Inc. and universe by providing a framework for the sale, distribution, and performance tracking of web advertisements across various platforms and formats. By utilizing these diverse advertising techniques, both parties can effectively target the Wake North Carolina audience and maximize the potential reach and impact of their online advertising campaigns.