Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC regarding conducting advertising activities dated November 19, 1999. 4 pages.
San Jose, California Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC Overview: The San Jose, California Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC outlines the terms and conditions under which advertising activities will be conducted between the two companies. This agreement establishes a collaborative effort to promote HomeGrocer.com, Inc. products on the Amazon platform through various advertising methods. Both parties aim to boost visibility, increase sales, and enhance customer engagement. Key Terms and Conditions: 1. Advertising Scope: The agreement specifies the advertising activities to be undertaken, including product placement, sponsored ads, display advertising, and other agreed-upon strategies. 2. Placement and Positioning: Specific guidelines are outlined to determine the placement and positioning of HomeGrocer.com, Inc.'s products on Amazon.com. This ensures maximum visibility and relevance to customers. 3. Target Audience: The agreement identifies the target audience for HomeGrocer.com, Inc. products, enabling strategic ad placement on Amazon.com, considering factors such as demographics, interests, and browsing behavior. 4. Advertising Budget and Cost Allocation: Both companies define the budget allocation for advertising activities, covering aspects such as ad creation, display fees, and performance-based incentives. The agreement may include a revenue-sharing model based on predetermined metrics. 5. Reporting and Analytics: The agreement establishes protocols for regular reporting and performance analysis. It includes metrics such as click-through rates, conversion rates, sales attribution, and other relevant advertising performance indicators. 6. Intellectual Property: The agreement defines the rights and permissions regarding the use of trademarks, logos, and other intellectual property belonging to HomeGrocer.com, Inc. Protecting intellectual property ensures brand integrity and prevents unauthorized usage. 7. Duration and Termination: The agreement specifies the duration of the partnership and conditions for termination or extension. Termination clauses may include non-performance, breach of terms, or mutual agreement. Types of San Jose, California Advertising Agreements between HomeGrocer.com, Inc. and Amazon.com LLC: 1. Product Placement Agreement: This type of agreement focuses on the strategic placement of HomeGrocer.com, Inc.'s products within relevant categories and search results on the Amazon.com platform. It optimizes visibility and increases the chances of converting potential customers. 2. Sponsored Ads Agreement: This agreement emphasizes the promotion of specific HomeGrocer.com, Inc. products through paid advertising units on Amazon.com. Sponsored ads appear prominently on search result pages, increasing exposure and click-through rates. 3. Display Advertising Agreement: In this type of agreement, HomeGrocer.com, Inc. secures ad space on Amazon.com, displaying banner ads, product carousels, or other visually appealing formats. Display advertising aims to capture user attention and drive traffic to HomeGrocer.com listings. 4. Performance-based Advertising Agreement: This agreement establishes a partnership where HomeGrocer.com, Inc. pays Amazon.com based on predetermined performance metrics. This could include payment for sales generated from Amazon referrals, clicks, or other agreed-upon actions. By leveraging these types of advertising agreements, HomeGrocer.com, Inc. and Amazon.com LLC collaborate to effectively promote HomeGrocer.com products, increase sales, and create a mutually beneficial relationship for both companies.
San Jose, California Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC Overview: The San Jose, California Advertising Agreement between HomeGrocer.com, Inc. and Amazon.com LLC outlines the terms and conditions under which advertising activities will be conducted between the two companies. This agreement establishes a collaborative effort to promote HomeGrocer.com, Inc. products on the Amazon platform through various advertising methods. Both parties aim to boost visibility, increase sales, and enhance customer engagement. Key Terms and Conditions: 1. Advertising Scope: The agreement specifies the advertising activities to be undertaken, including product placement, sponsored ads, display advertising, and other agreed-upon strategies. 2. Placement and Positioning: Specific guidelines are outlined to determine the placement and positioning of HomeGrocer.com, Inc.'s products on Amazon.com. This ensures maximum visibility and relevance to customers. 3. Target Audience: The agreement identifies the target audience for HomeGrocer.com, Inc. products, enabling strategic ad placement on Amazon.com, considering factors such as demographics, interests, and browsing behavior. 4. Advertising Budget and Cost Allocation: Both companies define the budget allocation for advertising activities, covering aspects such as ad creation, display fees, and performance-based incentives. The agreement may include a revenue-sharing model based on predetermined metrics. 5. Reporting and Analytics: The agreement establishes protocols for regular reporting and performance analysis. It includes metrics such as click-through rates, conversion rates, sales attribution, and other relevant advertising performance indicators. 6. Intellectual Property: The agreement defines the rights and permissions regarding the use of trademarks, logos, and other intellectual property belonging to HomeGrocer.com, Inc. Protecting intellectual property ensures brand integrity and prevents unauthorized usage. 7. Duration and Termination: The agreement specifies the duration of the partnership and conditions for termination or extension. Termination clauses may include non-performance, breach of terms, or mutual agreement. Types of San Jose, California Advertising Agreements between HomeGrocer.com, Inc. and Amazon.com LLC: 1. Product Placement Agreement: This type of agreement focuses on the strategic placement of HomeGrocer.com, Inc.'s products within relevant categories and search results on the Amazon.com platform. It optimizes visibility and increases the chances of converting potential customers. 2. Sponsored Ads Agreement: This agreement emphasizes the promotion of specific HomeGrocer.com, Inc. products through paid advertising units on Amazon.com. Sponsored ads appear prominently on search result pages, increasing exposure and click-through rates. 3. Display Advertising Agreement: In this type of agreement, HomeGrocer.com, Inc. secures ad space on Amazon.com, displaying banner ads, product carousels, or other visually appealing formats. Display advertising aims to capture user attention and drive traffic to HomeGrocer.com listings. 4. Performance-based Advertising Agreement: This agreement establishes a partnership where HomeGrocer.com, Inc. pays Amazon.com based on predetermined performance metrics. This could include payment for sales generated from Amazon referrals, clicks, or other agreed-upon actions. By leveraging these types of advertising agreements, HomeGrocer.com, Inc. and Amazon.com LLC collaborate to effectively promote HomeGrocer.com products, increase sales, and create a mutually beneficial relationship for both companies.